Prof. Stummeyer’s research covers the following topics, among others:
- Digital business models
- E-commerce in B2C and B2B
- E-commerce benchmarking
- Cross-channel strategies
- Online marketplaces
- Digital transformation of business models
- Digitalisation in retail, especially at the point of sale (POS)
- Use of artificial intelligence (AI) in retail
- Voice commerce
- Value creation in Germany’s digital economy, joint study with the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft, BVDW) e.V.