{"id":338,"date":"2017-04-03T23:35:28","date_gmt":"2017-04-03T21:35:28","guid":{"rendered":"https:\/\/www.stummeyer.de\/?page_id=338"},"modified":"2026-10-04T18:48:42","modified_gmt":"2026-10-04T16:48:42","slug":"forschung","status":"publish","type":"page","link":"https:\/\/www.stummeyer.de\/en\/professur\/forschung\/","title":{"rendered":"Research"},"content":{"rendered":"<p>Prof. Stummeyer&#8217;s research covers the following topics, among others:<\/p>\n<ul>\n<li>Digital business models<\/li>\n<li>E-commerce in B2C and B2B<\/li>\n<li>E-commerce benchmarking<\/li>\n<li>Cross-channel strategies<\/li>\n<li>Online marketplaces<\/li>\n<li>Digital transformation of business models<\/li>\n<li>Digitalisation in retail, especially at the point of sale (POS)<\/li>\n<li>Use of artificial intelligence (AI) in retail<\/li>\n<li>Voice commerce<\/li>\n<li>Value creation in Germany&#8217;s digital economy, joint study with the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft, BVDW) e.V.<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Prof. Stummeyer&#8217;s research covers the following topics, among others: Digital business models E-commerce in B2C and B2B E-commerce benchmarking Cross-channel 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