{"id":86,"date":"2016-09-10T00:16:11","date_gmt":"2016-09-09T22:16:11","guid":{"rendered":"https:\/\/www.stummeyer.de\/?page_id=86"},"modified":"2021-09-25T01:00:59","modified_gmt":"2021-09-24T23:00:59","slug":"formelsammlung","status":"publish","type":"page","link":"https:\/\/www.stummeyer.de\/en\/e-commerce\/formelsammlung\/","title":{"rendered":"E-Commerce Formelsammlung"},"content":{"rendered":"<p>In dieser Formelsammlung finden sich die grundlegenden Gr\u00f6\u00dfen und Formeln im E-Commerce.<\/p>\n<p><strong>Grundlegende Gr\u00f6\u00dfen im E-Commerce:<\/strong><\/p>\n<p>AE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auftragseingang [Wert]<br \/>\nAR<sub>t<\/sub>\u00a0 \u00a0 \u00a0 Abwanderungsrate (Churn Rate) im Zeitraum t<br \/>\nB \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Bestellungen [Anzahl]<br \/>\nBK<sub>t<\/sub>\u00a0 \u00a0 \u00a0 Bestandskunden [Anzahl] zum Ende\u00a0des Zeitraumes\u00a0t<br \/>\nCR \u00a0 \u00a0 \u00a0 \u00a0Conversion Rate<br \/>\nKUR \u00a0 \u00a0 Kosten-Umsatz-Relation<br \/>\nMK \u00a0 \u00a0 \u00a0 Marketingkosten [Wert]<br \/>\nNK<sub>t<\/sub>\u00a0 \u00a0 \u00a0 Neukunden [Anzahl] im Zeitraum t<br \/>\nR \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Retouren [Anzahl]<br \/>\nRQ\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Retourenquote<br \/>\nRW\u00a0\u00a0\u00a0\u00a0\u00a0 Retourwert [Wert]<br \/>\nS\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Stornos [Anzahl]<br \/>\nSQ\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Stornoquote<br \/>\nSW\u00a0\u00a0\u00a0\u00a0\u00a0 Stornowert [Wert]<br \/>\nTR\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Traffic [Besuche, Visits]<br \/>\nU\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Umsatz [Wert]<br \/>\nWK\u00a0\u00a0\u00a0\u00a0\u00a0Warenkorb [Wert]<\/p>\n<p><strong>Grundlegende Formeln im E-Commerce:<\/strong><\/p>\n<p>CR \u00a0\u00a0\u00a0\u00a0\u00a0 = B \/ TR<br \/>\nAE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 = TR * CR * WK<\/p>\n<p>U\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 = AE &#8211; SW &#8211; RW<\/p>\n<p>SQ \u00a0 \u00a0 \u00a0 =\u00a0S \/ B<br \/>\nSW\u00a0\u00a0\u00a0\u00a0\u00a0 = S * WK<\/p>\n<p>RQ \u00a0 \u00a0 \u00a0 =\u00a0R \/ B<br \/>\nRW\u00a0\u00a0\u00a0\u00a0\u00a0 = R * WK<\/p>\n<p>BK<sub>t <\/sub>\u00a0 \u00a0 \u00a0 = BK<sub>t-1<\/sub>\u00a0* (1 &#8211; AR<sub>t<\/sub>) + NK<sub>t<br \/>\n<\/sub><\/p>\n<p>KUR\u00a0 \u00a0 \u00a0= MK\u00a0\/ U<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In dieser Formelsammlung finden sich die grundlegenden Gr\u00f6\u00dfen und Formeln im E-Commerce. Grundlegende Gr\u00f6\u00dfen im E-Commerce: AE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auftragseingang [Wert] ARt\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":143,"parent":17,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-86","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/pages\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":19,"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/pages\/86\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/pages\/86\/revisions\/1803"}],"up":[{"embeddable":true,"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/pages\/17"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/media\/143"}],"wp:attachment":[{"href":"https:\/\/www.stummeyer.de\/en\/wp-json\/wp\/v2\/media?parent=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}