Professorship · International teaching

Guest Professorships in China and Indonesia

E-commerce and digital business models – taught in Guangzhou and for students in Jakarta.

  • South China University of Technology
  • Universitas Bunda Mulia

Prof. Dr. Christian Stummeyer, professor of business informatics and digital commerce at Technische Hochschule Ingolstadt (THI), also teaches beyond Europe. As a guest professor he lectured at the South China University of Technology in Guangzhou, and for Universitas Bunda Mulia in Jakarta he taught as an adjunct professor in the Digital Business programme – both in English.

China Indonesia
  • Since 2016Professor of Business Informatics & Digital Commerce
  • Since 2019Scientific director, AI centre AININ
  • Since 2023Chair of the THI Senate
  • 2Guest professorships (China, Indonesia)
  • AACSBaccredited THI Business School

At a glance

Two universities, two formats

China

South China University of Technology (SCUT)

Guangzhou

Period
December 2018
School
School of Economics and Commerce
Format
Guest professorship in the “Overseas Lecturer Program”
Scope
18 hours of lectures, master’s level
Topic
E-Commerce from a European Perspective
More about China →

Indonesia

Universitas Bunda Mulia (UBM)

Jakarta

Period
March to November 2022
Programme
Digital Business (Bisnis Digital)
Format
Adjunct Professor Class and Studium Generale
Scope
Guest lecture for more than 300 participants, four sessions in one semester
Topic
Digital business models and e-commerce strategy
More about Indonesia →

China · Guangzhou · December 2018

Guest professor at the South China University of Technology

In December 2018, Prof. Stummeyer was a guest professor at the School of Economics and Commerce (经济与贸易学院) of the South China University of Technology (SCUT) in Guangzhou. SCUT had invited him as part of its “Overseas Lecturer Program”, in cooperation with the AUDI Confucius Institute Ingolstadt – the joint institute of SCUT and Technische Hochschule Ingolstadt.

In total he gave 18 hours of master’s-level lectures on “E-Commerce from a European Perspective”. His host was Prof. Heyong Wang, professor of e-commerce at SCUT.

He brought the view towards Asia back home: “When it came to new trends in e-commerce, we used to look mostly west – to the USA. Today, however, dynamic developments in China are shaping online business far more strongly, as the platforms Alibaba and WeChat currently show.” (translated from German)

Prof. Dr. Christian Stummeyer as guest professor in front of the sign of the School of Economics and Commerce (经济与贸易学院) of the South China University of Technology
Prof. Stummeyer at the School of Economics and Commerce of SCUT, Guangzhou, December 2018.

It was a very exciting and varied time for me. What has stayed with me above all are the lively discussions in the lecture hall about the differences in e-commerce between Europe, the USA and Asia.

Prof. Dr. Christian Stummeyer to THI Business School, January 2019 (translated from German)
1918Roots of the university, founded in 1952
52,000+Full-time students on three campuses in Guangzhou
Class A“Double First-Class” university since 2017
Guest lecture on e-commerce in China: Prof. Dr. Christian Stummeyer with Prof. Heyong Wang and SCUT students in Guangzhou
Main square of the South China University of Technology in Guangzhou
Teaching building by the lake on the South China University of Technology campus
SCUT campus in Guangzhou in the evening light
Lake and park on the South China University of Technology campus

Large photo: Prof. Stummeyer (centre) with Prof. Heyong Wang (4th from left) and SCUT students after the e-commerce lecture. Alongside: the campus of the South China University of Technology.

Panorama of the South China University of Technology campus in Guangzhou with lake and teaching buildings

Indonesia · Jakarta · 2022

Adjunct professor at Universitas Bunda Mulia

For the Digital Business programme (Bisnis Digital) at Universitas Bunda Mulia (UBM), Prof. Stummeyer taught students in Jakarta in two formats in 2022.

  1. March 2022

    Studium Generale: seven success factors of digital business models

    Guest lecture and talk show in “The UBM Studium Generale Series 004” of the Digital Business programme. According to UBM, more than 300 participants attended the public lecture.

    English300+ participants
  2. September to November 2022

    Adjunct Professor Class in the course “Strategi Bisnis Digital”

    Four interactive sessions as part of the Digital Business Strategy course, each followed by a Q&A:

    1. The Basics of an E-Commerce Strategy
    2. How to grow an E-Commerce Business
    3. How to start an E-Commerce Business using existing Marketplaces
    4. New Trends and Technologies in E-Commerce
  • Universitas Bunda Mulia – private university with campuses in Ancol (North Jakarta) and Serpong/Alam Sutera, motto “Bridging Education to The Real World”.
  • “Unggul” accreditation – the highest level awarded by the national accreditation agency BAN-PT (2024).
  • Internationally accredited – by the German agency ASIIN, according to the Indonesian press as the first university in the country (2024).

Meet Prof. Dr. Christian Stummeyer, a sought-after keynote speaker, an experienced management consultant that worked in global corporations.

Universitas Bunda Mulia announcing the Studium Generale, March 2022

Teaching and stage

What links international teaching and the stage

The view towards Asia

Platforms such as Alibaba and WeChat show where commerce is heading. Prof. Stummeyer has discussed this with Chinese master’s students. How customers and commerce are changing worldwide is the subject of his keynote “The Customer of the Future”.

In German and English

Whether a master’s lecture in Guangzhou or a Studium Generale for Jakarta: Prof. Stummeyer teaches and speaks in English as well as in German – including as an AI keynote speaker for international events.

Science with practical relevance

E-commerce strategy, marketplaces, digital business models: in Ingolstadt as in Asia, Prof. Stummeyer combines research with experience from consulting and entrepreneurship. More about his teaching.

Frequently asked questions

Prof. Stummeyer’s guest professorships

At which universities has Prof. Stummeyer been a guest professor?

At the South China University of Technology (SCUT) in Guangzhou, China, and at Universitas Bunda Mulia (UBM) in Jakarta, Indonesia. In China he taught in December 2018; for UBM he gave a guest lecture and an Adjunct Professor Class in 2022.

What did Prof. Stummeyer teach in China?

“E-Commerce from a European Perspective”: 18 hours of master’s-level lectures at the School of Economics and Commerce of SCUT. The focus was on the differences in e-commerce between Europe, the USA and Asia.

What did Prof. Stummeyer teach at Universitas Bunda Mulia?

In the Studium Generale of the Digital Business programme in March 2022, he spoke about the seven success factors of digital business models. From September to November 2022 he followed up with an Adjunct Professor Class of four sessions on e-commerce strategy, growth, marketplaces and new technologies in e-commerce.

In which language does Prof. Stummeyer teach internationally?

In English. Prof. Stummeyer also gives his keynotes in German or English.

What is Prof. Stummeyer’s professorship in Germany?

He is professor of business informatics and digital commerce at THI Business School of Technische Hochschule Ingolstadt and scientific director at the AI centre AININ.

Sources

Professorship & keynote

An international perspective for your event

Three details are all it takes: occasion, audience and time frame. Prof. Stummeyer will get back to you with a proposal – in German or English.

Book a keynote
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