Keynote The Customer of the Future
The Customer of the Future
How AI is changing the way customers search, compare and buy — and how companies will still reach them tomorrow.
Prof. Dr. Christian Stummeyer shows which expectations tomorrow’s customers bring with them, how they research up front with AI assistants and what this means for marketing, sales and service. Tailored to your audience’s industry, with live demos — held for manufacturers, retailers, IT providers, banks and associations. In German or English.
- 600+Keynotes & talks since 2016
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- 4.95 / 5 732 reviews on ProvenExpert
What it’s about
Your customers have changed. Has your sales team?
Three generations of customers at once
Traditional consumers, digital immigrants and digital natives don’t just buy at different speeds — they buy in fundamentally different ways. Companies have to reach all three and know where the majority is heading.
The customer asks the AI first
Customers and buyers now research up front with ChatGPT & Co. — and arrive far better prepared. Anyone who doesn’t appear in the AI’s answers drops out of the shortlist.
Convenience sets the standard
Expectations are shaped wherever buying is easiest. What platforms deliver in private life, customers will soon expect in B2B too — from the quote to service and delivery.
The dream team of people and AI
AI takes over research, draft quotes and service routines. The difference is still made by advice, trust and relationships — and by employees who know how to lead AI well.
Tailored to your industry
One topic, many industries – rebuilt every time
Customer expectations are similar everywhere, the consequences are not. That is why the application part is rebuilt for every audience. Recent titles (translated from German):
IT & telecommunications
The Customer of the Future – who will IT companies have to prepare for?
Enreach Partner Conference 2026
Furniture & kitchen retail
Customer of the Future: AI for marketing and sales in kitchen and furniture retail
SHD Forum 2025
Construction
The Customer of the Future in B2B and B2C
Allgäu Building Congress 2024
Payments & savings banks
The Customer of the Future – e-commerce and AI as growth drivers?!
22nd S-Payment Symposium
Insurance
The AI-Enabled Customer Journey – held in English
Insurance Innovation Night, Munich
Software & SMEs
The Customer of the Future – how the AI megatrend will change your marketing and sales
ELO Solution Days 2023, three cities
Recaps
The Customer of the Future – live on stage
Recaps with photos, videos and voices (in German).
Enreach Partnerkonferenz 2026 Der Kunde der Zukunft – auf wen müssen sich IT-Unternehmen in Zukunft einstellen? To the recap → 
B2B Communication Days 2025 Wie transformieren E-Commerce und KI das B2B-Marketing? To the recap → 
SHD Forum 2025 Kunde der Zukunft: KI für Marketing und Sales im Küchen- und Möbelhandel To the recap → 
Insurance Innovation Night 2024 The AI-Enabled Customer Journey: A Cross-Industry Perspective on Serving Customers To the recap → 
6. Bayerisch-Tschechischer Unternehmertag Der Kunde der Zukunft – Wie der Megatrend KI Ihr Unternehmen verändert To the recap → 
Logitech × Microsoft Business Day Der Kunde der Zukunft – wie der Megatrend KI Ihr Marketing und Ihren Vertrieb verändern wird To the recap → Also on stage with this topic
Watch first. Then decide.
Prof. Stummeyer on stage
The AI trailer
Trailer “The Customer of the Future”
The speaker trailer
Voices
“An outstanding speaker whom we recommend without reservation”
His expert, inspiring and at the same time highly practical keynote thrilled the audience and provided valuable impulses for the future direction of the business. […] Thanks to his expertise and his closeness to the audience, Prof. Dr. Stummeyer is an outstanding speaker whom we recommend without reservation.
You present the current topics around digitalisation and AI in a very practical and at the same time exciting way. Your relaxed and authentic manner and your expertise make the topics seem less complex. […] the keynote will stay with me for a while!
4.95 out of 5 from 732 independent reviews on ProvenExpert. See all reviews
Selected clients
Booked by retail, manufacturers, IT and financial services
Frequently asked questions
What organisers want to know before booking
Which industries is the keynote suitable for?
For anyone who wants to win and keep customers — manufacturers, retail, IT and software providers, banks, insurers and associations. It has been held for system integrators, in kitchen and furniture retail, in construction, for savings banks and for insurers, among others.
Is it about B2C or B2B?
Both. The starting point is consumer behaviour; the keynote then shows how the same expectations arrive in B2B with a delay — among buyers, specialist dealers and business customers.
How much artificial intelligence is in the keynote?
A lot, but from the customer’s point of view: how customers use AI assistants to research up front, what that means for being found (generative engine optimisation) and where AI already works alongside marketing, sales and service today — with live demos.
Can the keynote be combined with a dialogue or a poll?
Yes. At the Enreach Partner Conference, for example, it was followed by an on-stage dialogue with the head of sales, and two audience polls were evaluated live. Q&A sessions, panels or a follow-up workshop are also possible.
Is the keynote available in English?
Yes. Prof. Stummeyer gives this keynote in German or English — for example “The AI-Enabled Customer Journey” at the Insurance Innovation Night in Munich. Usual length is 40 to 60 minutes, often followed by Q&A.
The Customer of the Future
Your customers are already in the future. Bring your audience there.
Three details are all it takes: occasion, audience and industry. From these, a concrete proposal follows promptly on how the keynote will be tailored to your event — with focus areas, examples from your industry and live demos where appropriate.
Check date and availability